Introducing Bing generative search Bing Search Blog

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I pulled down referring URLs from Google using the same criteria as above (seven-day time frame, same clients), and the average was less than .4%. While Bing may never catch up to Google when it comes to search engine marketshare, it has the upper hand when it comes to related searches. The “People also search for” block mentioned above sometimes includes keywords that aren’t not included in the related searches section.

  • Once you have signed up and verified your account, you will need to take note of your SerpApi API key found on your dashboard so that you can use it in the following steps.
  • Related searches are search queries related to the keyword you type into a search engine.
  • You can also use the “People also ask” section and Google’s autocomplete to find more keyword ideas.
  • I found it interesting that Bing decided to place “Related Searches” so close to the top, and on the left-hand side.
  • The “Searches related to” feature in Google has been available for quite some time now, but I don’t think I have ever used it, not even once (for searching purposes).
  • The “People also search for” block mentioned above sometimes includes keywords that aren’t not included in the related searches section.

Free Plan · 250 searches / month

And it’s completely free.For example, let’s say you run an eCommerce store that b2g examples in india sells beard oil. You’re not an SEO and you don’t know what keywords to target besides “beard oil” with your content. Returned in the images.value key (array of images) in the official API, our API returns the equivalent in the inline_images.items key (array of images).

  • You’ll see these blocks when you click on a search result and then click back to Google’s SERP.
  • Google, on the other hand, places its “Searches related to“ option at the bottom of their results or in the drilldown “Search Options” feature.
  • If you are an experienced web surfer and you have spent any time on Bing lately, you have probably noticed where they’ve positioned their “Related Searches” option.
  • Returned in the relatedSearches.value key (array of related searches) in the official API, our API returns the equivalent in the top level related_searches key (array of related searches).
  • While Bing may never catch up to Google when it comes to search engine marketshare, it has the upper hand when it comes to related searches.

How to find keyword ideas using related searches

Ahrefs SEO Toolbar pulls data from both sections when showing keyword suggestions for the SERP. It’s an invaluable tool in your keyword research toolkit, showing you keywords ideas that aren’t as immediately visible. Use those keywords as new search queries — and find another set of related searches.

The next step in Bing generative search

The official Bing Search API is soon to be retired on 11th August 2025 (or has already been retired depending on when you're reading this) and you may be searching for a suitable replacement. This is a place devoted to giving you deeper insight into the news, trends, people and technology behind Bing. You can also use the “People also ask” section and Google’s autocomplete to find more keyword ideas. Significantly more is available on these organic results when using our API, so don't forget to check out the Bing Organic Results API documentation page. When available, the estimated number of results that was previously found under webPages.totalEstimatedMatches will be available under search_information.total_results in our API. Due to the sheer number of different possible response objects available, I'm only going to cover a few of them directly in this blog post.

What are related searches?

Returned in the webPages.value key (an array of results) in the official API, our API returns the equivalent in the top level organic_results key (an array of results). Next we're going to authenticate via the api_key query parameter and remove the headers entirely as they're not necessary for any calls to our endpoint. If you are an experienced web surfer and you have spent any time on Bing lately, you have probably noticed where they’ve positioned their “Related Searches” option. I know I have noticed it, and I modified my selection behavior based on the recommendations. I found it interesting that Bing decided to place “Related Searches” so close to the top, and on the left-hand side.

Once you have signed up and verified your account, you will need to take note of your SerpApi API key found on your dashboard so that you can use it in the following steps. If you don't already have an account with us, your first step is going to be signing up for an account (we offer a free account with 100 free searches per month).

While the previous steps have all been quite straightforward, the changes to the response format handling will likely be the most involved for you depending on how much of the data you have been using. All of the above query parameters, with the exception of textDecorations and textFormat can be used as-is or ported to use with our API. If your implementation is relatively simple and only uses the q and mkt parameters, then when you make these changes, you should see a full response come back from our endpoint at this stage. The official API's response format differs from our own so there are still changes to make, but we're part way there. The dateLastCrawled and datePublished attributes are not available and have no equivalent, however, the datePublishedDisplayText has a similar property in our result named date.

Bing’s “Related Searches” Option: How Many People Are Using it?

Knowing that users scan from left to right, and from top to bottom – this makes perfect sense. Google, on the other hand, places its “Searches related to“ option at the bottom of their results or in the drilldown “Search Options” feature. Returned in the relatedSearches.value key (array of related searches) in the official API, our API returns the equivalent in the top level related_searches key (array of related searches). You’ll see these blocks when you click on a search result and then click back to Google’s SERP.

Use the full potential of Google’s SERP for keyword research

Related searches are search queries related to the keyword you type into a search engine. The images.readLink attribute in the official API which provides the URL for the equivalent API image search can be found at inline_images.serpapi_link in our API. Google includes related searches because they are strongly related to your original search query. If you target one of them as the main keyword — or include them within a broader topic — you know there is organic traffic potential. The “Searches related to” feature in Google has been available for quite some time now, but I don’t think I have ever used it, not even once (for searching purposes).